Lather is a brand focus on enhancing you natural beauty. A brand that stands out for making products that are made with simple 100% natural ingredients and a packaging made with 80% recycle materials.
Being a young brand, they needed to create a online presence that will speak to their audience (Millennials and Gen-Z), they wanted to have a minimalist site where the consumer can learn from the brand and their ingredients. They have a challenge of low product sku's and they didn't want the site to look "empty", and showcase their colorful packaging to invite consumer to purchase.
The main goal was to work on positioning the brand through its website and social channels to create awareness, position the products and the brand messaging so it would reach the right audience and standout from the competitors.
Focus on showcasing diversity, not only on the products but also on the imagery highlighting the commitment of the brand to their ingredients and their customer.
I Integrated imagery of their target audience throughout the site to make it relatable to their potencial costumers. I highlighted the sku line from the beginning, showcasing their colorful packaging and best selling products. Guided the user to learn more about the brand as well as the ingredients of the products. Keep the simplicity of the site but yet make it look modern and fresh. Add motion and graphic accents to their site and social channels to show the playfulness of the brand.
Finally showcase their social media presence which is one of their main ways they bring consumers to the site.
