Pringles sought to make a bold and memorable impact during the 2018 Super Bowl, marking its debut with a commercial in one of the most highly anticipated advertising events of the year. The challenge was to introduce the brand's innovative "Flavor Stacking" concept—combining different Pringles flavors to create unique taste experiences—and drive consumer engagement during a peak snack consumption period.
To leverage the excitement of the Super Bowl to launch the "Flavor Stacking" campaign, engaging consumers with a fun, creative, and shareable way to enjoy Pringles. The campaign aimed to maximize brand visibility, increase sales, and establish "Flavor Stacking" as a signature snacking trend for parties and gatherings.
A comprehensive 360° campaign was developed to amplify the reach of Pringles’ first-ever Super Bowl commercial. The campaign featured a dynamic landing page, engaging social media posts, and eye-catching print collateral that reinforced the "Flavor Stacking" concept. Highlighting combinations like the “hot tamale stack” (cheddar cheese, sour cream & onion, and jalapeño chips), the assets provided inspiration and encouraged consumer participation.
